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Max Factor

En 1914, Max Factor inventó una nueva versión de la barra grasa que se utilizaba para maquillar en teatro. Esta nueva versión se podía aplicar en una capa fina, que daba un aspecto más natural y se veía mejor en pantalla. Con este invento, Max se convirtió en el contacto de referencia para el maquillaje de las películas.

Max no solo inventó nuevos tipos de maquillaje para la industria cinematográfica, sino que estaba creando maquillaje para gente real. En 1918, inventó la línea Color Harmony con polvos para todo tipo de tonalidades de piel. En 1930, Max Factor inventó el brillo de labios, con la intención de usarlo en el cine, para que los labios lucieran brillantes en pantalla.

Cuando Max Factor murió en 1938, su hijo tomó la dirección de la empresa, para que se mantuviera dentro de la familia. Su primer producto creado fue el pintalabios Tru Color con una fórmula anti-manchas que lo convirtió en el primero en su género. En 1954, inventaron el corrector con el nombre de Erace, que fue el primer corrector usado en televisión, hasta la aparición de la televisión de alta definición. Max Factor fue la primera empresa en lanzar maquillaje resistente al agua en 1971.

Una de las innovaciones más famosas de Max Factor fue el rímel False Lash Effect. La primera versión del producto surgió en 2008 y ha sido un producto superventas desde entonces.

En el 2015, Max Factor lanzó una línea basada en la Guerra de las Galaxias con motivo del estreno del Despertar de la Fuerza. La gama incluía productos ya existentes como los pintalabios Colour Elixir y el rímel False Lash Effect con embalaje de la Guerra de las Galaxias y seis looks de maquillaje inspirados en la película.

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10,45€
PVP 16,00€
35%
DESCUENTO
Max Factor Lipfinity Color de Labios - 190 Indulgent
10,05€
PVP 16,00€
37%
DESCUENTO
Max Factor Lipfinity Color de Labios - 115 Confident
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