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Shiseido

La revolucionaria marca de cuidado de la piel Shiseido se originó en 1872. La empresa fue creada como farmacéutica por Arinobu Fukuhara. Arinobu fue farmacéutico jefe de la marina imperial japonesa. Mientras trabajaba en la empresa, crearon su primera pasta de dientes, la pasta de dientes sanitaria Fukuhara, que se extendió ampliamente por Japón en 1888. Su innovadora visión de negocio les hizo muy populares, especialmente entre la realeza y sus allegados. Posteriormente, el hijo de Arinobu, Yushin, transformó la farmacia en el imperio cosmético que hoy conocemos. Su idea de crear productos cosméticos se fundamentó en sus extensos viajes y experiencias, mientras estudiaba en Francia. Un pilar de esta transición es la loción de piel Eudermine que sigue estando disponible para la venta en nuestros días, bajo el nombre de Shiseido Eudermine Revitalizing Essence. Shiseido inauguró su primer comercio, sin categoría de farmacia, en 1916, junto con Takewa-cho y sus revolucionarios polvos faciales aparecieron tan solo un año después.

Sus campañas de promoción y publicidad siempre han sido un valor de la empresa, por ello abrieron la galería Shiseido en 1919, siendo una de las galerías públicas más longevas del país. Shiseido comenzó a establecer filiales en otras naciones, como Shiseido Hawaii en 1962. Un año después, empezaron a exportar en Europa, en particular, a Italia. Shiseido no solo ha mejorado sus propios negocios, sino que también se enorgullecen de crear trabajo, y de influir en las comunidades en las que operan de forma positiva. Su colaboración con la universidad de Harvard es buena muestra de ello, porque crearon un centro de investigación de la piel en 1989, abrieron el museo corporativo de Shiseido y la universidad Ecole Shiseido, además, participaron en la reunión de las naciones unidas bajo el nombre de "Global Compact" y lanzaron un proyecto de creación de plantas en China.
En la actualidad poseen cuarenta empresas como Laura Mercier, Nars, bareMinerals y los departamentos de perfumes de Elie Saab y Narciso Rodriguez.

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61,40€
PVP 104,00€
41%
DESCUENTO
Shiseido Benefiance NutriPerfect Serum Ojos 15ml
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