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OPI

OPI es un productor de cuidado para uñas conocido por los divertidos nombres de sus esmaltes de uñas. La marca se vende en más de 100 países de todo el mundo y vende más de 55 millones de esmaltes de uñas cada año. Las líneas de productos de OPI incluye productos de cuidado de las uñas de gran calidad, con colores de moda, tratamientos, lociones, accesorios y acrílicos.

Basada en California, este galardonado fabricante de productos de uñas inició su actividad originalmente con productos dentales. Cuando George Schaffer compró la empresa Odontorium Products Inc en 1981, tenía la idea clara de cambiarla completamente. Contrató a un director artístico nuevo y a un bioquímico, lo que le permitió crear un sistema de cuidado de uñas acrílico que se pudiera vender en salones de manicura locales. Su éxito inmediato les hizo centrarse en la manicura por completo, y la marca OPI nació, ofreciendo sus esmaltes de uñas icónicos desde 1989.

Mediante una investigación bien fundamentada, la empresa sigue siendo la más avanzada en lo que se refiere al desarrollo de productos y por ello posee numerosas patentes. Desde su lanzamiento, OPI no ha dejado de revolucionar la industria de los productos de uñas y es el mayor productor mundial de estos artículos a nivel profesional.

OPI diseña sus productos centrándose en la innovación y la seguridad. La empresa aspira a ofrecer productos de uñas de calidad a precios competitivos. Sus esmaltes de uñas son muy apreciados por su alta calidad, pigmentación alta, durabilidad y resistencia. OPI es famosa por su colaboración con celebridades como Justin Bieber (2010), Katy Perry (2011), Serena Williams (2011), Nicki Minaj (2012), Mariah Carey (2013), Selena Gomez (2013) y Gwen Stefani (2014). Otras colecciones se inspiran en contenidos culturales y comerciales como Shrek (2010), los Teleñecos (2011, 2014), Padre de Familia (2011), Skyfall (2012), Coca-Cola (2014), Ford Mustang (2014), Hello Kitty (2016) y Alicia en el País de las Maravillas (2016). La imagen de OPI se basa también en estrategias de marketing innovadoras, como con nombres divertidos para cada tonalidad de pintauñas, usando frases en forma de chistes.

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8,90€
PVP 18,00€
51%
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OPI Coca Cola Esmalte Uñas 15ml Get Cherried Away
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